Thinking
Notes from the chasm.
Essays on the messy middle between launch and scale — where the map runs out, decisions get harder, and data alone isn't enough. Written for founders, execs, and managers doing the work.
Why decisions get harder after PMF
The chasm isn't a strategy problem — it's a synthesis problem. And synthesis takes time nobody on your team has.
6 min read
Dashboards are for analysts, not executives
The BI stack was built for the wrong question. Here's the one it can't answer.
4 min read
The synthesis bottleneck at $2M–$20M ARR
You'd hire an analyst if it would solve this. It won't. Here's why.
8 min read
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